In 2017, the charity Carers UK, in partnership with the Carers Trust, led the charge to create a scheme which would recognise the UK’s 6 million unpaid carers within 6 key settings (employment, the community, hospitals, mental health trusts, schools, and colleges and universities).
The resulting Carer Passport initiative, funded by the Department of Health and Social Care, has the aim of identifying unpaid carers in some way and sets out a means for the settings to offer support, services or other benefits in response.
I worked with several members of Carers UK’s communications team in 2017 and 2018 to create an overarching identity for the Carer Passport, along with supporting branding that would enable partners to create their own co-branded materials under the Carers Passport banner.
These materials included a range of information guides and resource materials (including identification cards, flyers, posters, checklists and application forms) that were made available to download on the new Carer Passport website.
You can find out more about the Carer Passport project here where all resources are available.