Carer Positive is a Scottish Government funded initiative which has been developed with the support of a strong partnership of private, public and voluntary sector organisations in Scotland.
The development of a ‘caring for carers’ kitemark was listed as one of ten manifesto commitments for carers in 2011 to ‘recognise those employers who offer the best support to carers, allowing them the flexibility they often need to deliver care at home’.
Carers Scotland was funded to take this commitment forward and approached me with the remit of both naming and branding the kitemark, and designing the associated website and promotional print material ahead of the launch on 12th June 2014.
After a thorough naming strategy process and several discussions with the policy team, we arrived at Carer Positive and I created a logo mark that aimed to reflect the positive contribution of carers in the workplace throughout Scottish industry.
The final logo family comprised linear and stacked versions, along with 3 "levels" logos – awarded depending on the level of employer engagement with carers was.
The associated print material and website designs featured positive imagery and engaging infographics to introduce Carer Positive to the Scottish Government in parliament at the launch event.
Website developed and built by Joomkit.