Live Below the Line is an annual international challenge that asks participants to try to survive for 5 days on a total of only £5 for all food and drink – thus temporarily meeting the defining criteria for poverty.
I was asked by The Global Poverty Project (the team behind LBL) to lay out the promotional materials (posters and postcards) for both the 2013 and 2014 UK campaign. Supplied with their existing branding and some stunning imagery it was easy to produce this eye catching set documents for a range of participating charities, including Oxfam, Unicef, Save the Children and Christian Aid.
What wasn't so easy was taking up the challenge myself! In 2013 I joined 5,500 others during the campaign week and lived for 5 days on less than a £1 per day – producing blog-style social media graphics as I went.
The campaign raised close to £1 million for anti-poverty projects across the world – and it was fantastic to be involved in some small way.
for anti-poverty projects right across the worldfor anti-poverty projects right across the world
Why not get involved and give the challenge a go this year?! Find out more about Live Below the Line at: