I’ve enjoyed a rewarding working relationship with the National Autistic Society (the UK’s leading charity supporting people with autism and their families) for the past five years, working with their fundraising, marketing and communications teams on a variety of digital and print campaigns to support their fantastic work.
In mid-2017, I was lucky enough to be chosen to work with them on a new fundraising initiative to encourage members to get involved in raising both awareness and funds by hosting a brunch in aid of the charity.
The brief was to design a logo and supporting branding for the aptly-titled “Let’s Do Brunch!” while keeping within the strong National Autistic Society house-style to aid recognition.
I had great fun coming up with ideas for the identity package and eventually presented the strongest three solutions to the fundraising team. The preferred concept was developed and finalised and the design rolled out on a range of materials for supporters to download from the NAS website, when signing up to join the branch club.