Signal is a charity that launched in October 2013 following a merger of two established deaf charities – The Woodford Foundation and Shropshire Deaf Association.
I was approached by the marketing manager with the original remit of designing a couple of information leaflets and donation forms for the launch event.
While they already had a new logo, a brand style had not been developed so after some discussion I was also briefed to create a new look for Signal – that would be used across all print materials, web and social media.
Together we defined a brand style that used bright colour, quirkily illustrated graphic icons and stunning imagery to engage with supporters old and new.
The list of design requirements grew to include donation forms and information leaflets, postcards and posters, invitations and slideshows, banners and exhibitions stands. A series of icons were also commisioned for integration on the new website.
A fun and engaging project to be involved in! Find out more about Signal's projects at:
www.signal.org.uk
