With a background in mathematics and a flair for art, I am a natural problem solver and love working with clients to resolve and visualise their design challenges.
Working primarily in the charity sector but also with small to medium sized businesses, I believe that good design really does make a difference.
At its simplest graphic design can guide, direct, inform and teach us. But, better still, it can raise awareness, persuade us, amuse us and inspire us...
From business cards to books, magazines to maps, CV's to corporate brochures, wedding invites to website designs...
A self-confessed typography geek, with an instinct for composition and colour, I create inspirational and legible layouts – turning text, images and graphics into striking and professional documents.
First impressions count: cohesive branding and a strong logo mark present a product or service to the world – and sets them apart from the competition.
I work alongside clients to epitomise their entire business ethos into a memorable mark that will effectively engage with it's target market.
With strong fine art and illustration skills and a degree in mathematics and statistics, I absolutely love data visualisation projects!
I analyse client's data and then work with them to find a way to present it in an engaging, highly visual way – that ensures their message reaches the desired audience.
Every design starts with an problem: a brief, a challenge, a puzzle to be solved.
Thorough research and savvy design thinking must be used to identify several potential concepts – from which the client may choose the one most suited for their specific project.
I then work closely with the client to refine and develop the chosen concept to a final resolved solution, which is then delivered to it's target audience... be it by print, web or interactive media.
Final files will be supplied in a range of file formats (including original artwork if desired), giving the client complete control of their final designs.
It can't just look good – successful graphic design should also deliver tangible results!
I work with clients to ensure that their designs are aplied appropiately to meet the criteria fo the brief. The job isn't done until the final design achieves audience engagement, positive feedback and the client has a smile on their face.