YoungMinds is the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people.
YoungMinds latest campaign, Wise Up, calls on the new Government to rebalance the education system so that the wellbeing of students is as important as academic achievement.
I was approached by the Director of Communications and Campaigns in April 2017, and asked to design a report to present the findings of recent YouGov research to the government – and to highlight several recommendations to improve the mental wellbeing of young people in schools.
The final 24-page report outline was printed and also made available on the YoungMinds website.
I was approached by the Médecins Sans Frontières (MSF) Access Campaign team, to create some eye-catching infographics to represent statistical information they had on the importance of Indian generic medicines used in their medical work.
MSF relies heavily on generic medicines made in India to carry out its medical work in more than 60 countries. But the ‘pharmacy of the developing world’ is under attack from the US, the EU, Japan and others who are protecting multinational pharmaceutical profits over peoples’ lives.
As part of a wider "Hands Off Our Meds" campaign, the infographics have been used internationally on social media, to raise awareness of the threat MSF's work faces from profit-making pharmaceutical companies.
Find out more at handsoff.msf.org
In 2016, I was lucky enough to have the opportunity to work with the marketing and fundraising teams at The Duke of Edinburgh's Award in what was the Diamond Anniversary for the charity.
Having worked on various graphic design projects with the DofE throughout the year, they approached me in December and commissioned me to design a coffee-table style book – "A Year in Photos" – to celebrate the work undertaken by the DofE Awards in their 60th year.
The 56 page document showcased hundreds of wonderful images, in a symmetrical 9x9 matrix grid, that employed oodles of white-space to present the Royal Tour and various DofE campaigns in an understated but celebratory manner.
The final photo book was printed and presented to DofE Award supporters as a thank you present for their on-going support.
In 2016, I was commissioned to create a logo for the National Carer Organisations – a group of seven Scottish charities who come together to advocate for unpaid carers in Scotland.
The organisations had previously been using an amalgamation of their seven logos but felt it was clunky and cumbersome and wanted to create a mark that would represent their partnership in a neat and professional way.
I worked closely with a representative from the Coalition of Carers in Scotland who was overseeing the creation of the brand. The final solution utilised a gradient of seven colours (each representing one of the partner organisations) to form a "halo spectrum" around the form of a person – which could represent both the carer and the cared for.
In early 2016 I was approached by the British Council and the National Museum Directors Council (NMDC) and asked to produce a catalogue to showcase the vast array of incredible collections and exhibits held in UK museums and galleries to an audience of international partners.
Working within the parameters of the British Council brand guidelines and liaising with NMDC and British Council staff, I designed a 24 page catalogue titled A Wealth of Treasures, which demonstrates the breadth and scope of UK collections.
It was launched at the British Embassy in Washington DC in May 2016 by the Director of British Council USA to coincide with the American Alliance of Museums Conference.
A Wealth of Treasures has been distributed in print via British Council offices and is available to download online. You can view the whole report online here.
Images from lapelapeel
When up-and-coming Manchester-based craft brewery TicketyBrew approached me to create a revamped label design for their spin-off limited edition "TicketyFew" beer bottles, I couldn't resist...
With fantastic branding already in place – created by the amazing Carter Wong Design – the brief was simple: take their successful ticket design and make it even fresher and funkier for a series of limited edition brews to be rolled out in bars across the North West throughout 2017.
Working closely with TicketyBrew co-founder Keri Barton and her marketing team, we created a vibrant spectrum of beer bottle labels, using fluorescent colours and a hand-drawn style to bring personality to their fantastic one-of-a-kind brews, which were finally printed by the excellent Label Apeel in Leicester.
The National Museum Directors' Council represents the leaders of the UK's national collections and major regional museums. Our members are the national and major regional museums in England, Northern Ireland, Scotland andWales, the British Library, the National Library of Scotland, and the National Archives.
In 2015, the NMDC published a report to set out the case for investment in museums ahead of the Government’s Comprehensive Spending Review.
I was commissioned to design the printed report document, Museums Matter, which included the creation of several infographics which served to illustrate the extent of the postiive impact our nations' museums have on our lives, the economy and national heritage – as well as building strong cultural relationships worldwide.
The final document was both printed and distributed digitally and all infographics were also made available on the NMDC website.
You can ready the full report and find out more about the NMDC here.
The Bradford International Film Summit was a 3-day celebration of film in Bradford, the world’s first UNESCO City of Film in 2015.
I was appraoched by the marketing team at Bradford City of Film to work with them to develop promotional materials in the lead up to the event and further marketing collateral during the Summit, including invitations, banners, leaflets, eFlyers and powerpoint slides.
Following the event I was commisioned to produce the report Summit Report – a 28 page printed summary of the festival of film.
Find out more about the Summit here.
As a global partnership, Girls Not Brides works to ensure that new and existing evidence – particularly on the solutions to child marriage and on insights emerging from non-traditional sources – is shared widely.
With now more than 500 members in over 70 countries working to end child marriage, Girls Not Brides has exceeded its target for membership growth.
The Girls Not Brides marketing team contacted me to commission an infographic that showed not only the impressive membership growth but communicated the way in which members work together to tackle child marriage and what their work achieved.
A good balance between statistical infomation paired with emotive examples and case studies was the perfect content to create a vibrant and highly visual graphic to celebrate the charities work – but also underline the importance of it.
Find out more about Girls Not Brides and their members on their website.
On behalf of the Scottish Government and in partnership with national carer organisations, Carers Scotland organise an annual Carers Parliament for carers from all across Scotland.
I was approached by the administration team at Carers Scotland to design the official Report of the 2014 Parliament which was held in The Hub in Edinburgh.
The 80 page report covers verbatim the speeches, interviews and discussions throughout the day. The challenge was how to take a very lengthy word document – and make it more digestible with the introduction of reportage-style imagery, statistics and pertinent quotes from the days.
Having intially presented a range of styles to the Carers Scotland Chief Executive and his team, we further refined the chosen design and are all very happy with the results!
Find out more about the Carers Parliment and download the full report here.
The Best Medicine is a 2015 campaign by Relationship charity Relate to call on the government to put relationships at the heart of the NHS, making relationship support available to everyone who needs it.
Supported by a host of charities including Mind, The Stroke Association, Alzheimer's Society, Prostate Cancer UK and Breast Cancer Care, the Best Medicine campaign aims to raise awareness of the critical link between relationships and the nation's health and wellbeing.
I was approached by Relate to create a logo mark and brand style for the campaign which could be applied to materials in both print, online and social media.
Find out more about the campaign here.
In 2014 Carers UK ran a creative writing competition asking people to share their experiences through the medium of poems and short stories.
The organisers and award-winning poet, judge Cheryl Moskowitz, were overwhelmed by the repsonse which saw over 300 entires submitted, each revealing a unique glimpse into the world of caring – told by those who care.
After the judging announced several winners and highly commended entires, Carers UK supporters and staff also selected a collection of their favourite pieces.
I was delighted to be asked to design the anthology, which was printed to take the touching and intimate collection to a wider audience. Using the artwork of textile design, and carer, Daphne Sanderson and a clean symmetrical layout, it was an honour to translate the exceptional submissions into a printed format.
The finish 92-page anthology is now available to buy from the Carers UK online shop.
Find out more about Carers UK and their creative writing competition on their website.
'Single Parents Decide' is charity Gingerbread's campaign in the run up to the 2015 General Election.
The charity, who provide support and advice and campaign for single parents in the UK, approached me to produce a series of graphics to help them to illustrate the key issues that effect single parent families.
I worked with their communications manager to establish a style for the graphics that would work well with their existing branding and present the facts in a visual and engaging manner – in a series of social media posts that are to be rolled out on facebook and twitter in the run up to the election.
Find out more about the #singleparentsdecide campaign on the Gingerbread website.
The Welfare Association supports some of the most marginalised Palestinian families and communities in the West Bank and Gaza and in the refugee camps and gatherings of Lebanon. Their work is focussed on emergency refief, supporting health and education services and other sustainable development programmes.
Having recently had their website redesigned by Joomkit, the Welfare Association wanted their Annual Review for 2013–14 to reflect its modernisation and make the document more accessible to a wider audience.
This was achieved by using a limited colour palette, modern typograhy and graphics inspired by their logo – combined with with strong photography from their Palestinian projects.
The final report is available for download here.
I'm One is the name of the National Autistic Society's campaign ahead of the General Election in 2015.
The purpose of the campaign is to make prospective parliamentary candidates aware of autism and the issues that affect people with the condition and their families. The campaign aims to prompt National Autistic Society supporters to meet in person with their local candidates and openly discuss their current concerns and hopes for a better future.
I was asked to design the I'm one motif and it's wider branding which was to be applied to a series of social media 'statements' which rang true for the charity's supporters. The statements were rolled out on facebook and twitter over the course of several weeks and supporters were asked to share their experiences and raise further awareness by sharing the graphcis.
I was also asked to create a series of printed toolkits for NAS branches, individual members and candidates that encouraged members to engage with their local policitians and provided guidance on getting the most out of their meeting.
Find out more about the campaign here.
In late 2014 a "Banks: Quit Coal" website was created by international NGO BankTrack to expose the financing of the coal industry by commercial banks around the world.
Based on research carried out by economic research company Profundo in early 2014, the website and corresponding report uncovered and delivered some startling statistics.
I was approached by the BankTrack to create a single infographic that would summise the key findings of the report in an engaging and visual manner that could be used in both print and online.
The final graphic – which featured on the Huffington Post website alongside a summary of the report – was then broken down into 8 modules to be rolled out on social media.
Is your bank a Coal Bank? Find out here.
Having worked with the Carers UK Marketing team for most of 2014, I was delighted to be asked to design their Annual Review – a 36 page overview of the important work undertaken by the charity for the financial year 2013–14.
Following their brand guidelines and briefed to make the document visually enjoyable to read, I employed lots of white space, geometric forms and ribbon illustrations to create a modern and legible document that outlines the importance of Carers UK work.
Find out more about their work here.
Lessons for Life breaks the poverty cycle by making sure that Africa's poorest kids get a good education.
To raise money to fund their ongoing work in Africa, the charity decided to sell their own Christmas Cards in 2014. Having already established an illustrative style in their Annual Report earlier in the year, I was commissioned to design a set of 5 illustrated Christmas Cards.
The final set is available to buy now at the Lessons for Life online shop.
Find out more about this charitys' fantastic work on their main website.
Relationship charity, Relate's Annual Review presents some of the major highlights from the 2013/14 financial year.
Following a positive respose to the design of the recent The Way We Are Now, Report commissioned me to use a similar style to present their Annual Review, which was published in digital and print format.
The 40 page document features powerful reportage photography, infographics and a stong colour palette to summarise the charities' year in a fresh and easily digestable way.
In the year that they celebrated their 75th anniversary, it's very clear just how vital Relate's work remains at the heart of UK society.
The final document is available to download here.
Lessons for Life believes that education changes everything. They work with hundreds of projects across several African countries to send some of the worlds poorest children to school.
To reiterate the importance of their work, Lessons for Life asked me to work with them to design their Annual Review reporting on the year 2013.
Using a combination of strong imagery, infographics and data the resulting 16 page B5 document is a vibrant page turner that communicates to the audience the underlying message: education really does change everything.
Find out more at www.lessonsforlifefoundation.org
To coincide with the publication of their new study Relationships, Recession and Recovery, relationships charity Relate approached me to design an infographic to bring the findings to life.
The report – which shows that couples worst affected by the recession are eight times as likely to suffer relationship breakdown – identified 6 people groups and reported on their different experiences of recession: job loss, optimism for the future, perception of current and future financial situation, working overtime, satisfaction with employment and being behind with bills.
My brief was to develop 6 characters to represent these groups from 'Forging ahead' (largely unaffected by the recession) to 'Distressed & disengaged' (the group worst hit by the economic downturn).
Working alongside Relate's digital marketing team, we developed the concept of a 'Top Trumps' approach to the graphic, with each group having their own 'game card, which used a simple illustrative style and iconography to enable a quick overview of each person's experience of the recession.
Find out more here.
Filled with news, campaigns, advice and stories from real-life carers, Caring Magazine is a quarterly print publication for members of Carers UK.
To reflect the rebranding of Carers UK in 2014, I was approached by their communications and marketing manager to work alongside the charity on a complete redesign of the publication.
With a muted colour palette, oodles of white space and geometric forms, the re-design brought a fresh and contemporary look – bringing articles to life without compromising on readability, which was a key priority for the target audience.
Careless is the new hard-hitting campaign from the National Autistic Society that aims to challenge the Government to better protect vulnerable adults with autism from abuse, neglect and loneliness.
As well as creating the campaign logo, I was asked by the NAS visual communications team to represent the shocking findings of their report in a series of infographics to be shared on social media.
The ultimate purpose of the graphics was to raise awareness and catalyse supporters to get behind this new campaign which comes ahead of a once-in-a-generation opportunity to ensure that the Government do more to protect vulnerable adults with autism in the Care Bill due to be passed in the autumn.
Find out more and join the campaign at www.autism.org.uk/careless
In 2014, Relate, in partnership with Relationships Scotland, carried out a survey of over 5,000 people to examine the state of the UK's relationships.
This wide-ranging survey (one of the largest of its kind) offered up a rich insight into the home lives, working lives, social lives and sex lives of people in the UK.
Relate commissioned me to design and lay out the findings of the report in a 40 page document that would be distributed primarily via email and online downloads. Working closely with the communications team I presented several concepts from which the final design evolved.
At the same time I was tasked with creating a series of infographics to illustrate the 10 key statistics that emerged from the survey results. As well as being used throughout the report document, they were also shared via social media and brought together to create a complete 'house' infographic and overview of the whole project.
You can find out more about the The Way We Are Now report and Relate and their work here.
As part of the wider brief for the The Way We Are Now report, Relate commissioned me to find an interesting and highly visual way of communicating the key findings.
The brief was to emcompass ten different statistics in one image – with an overarching theme that tied in with the subject of the report – the state of the UK's relationships.
Working closely with the communications team, we settled on the vison of a 'house' that brought together separate modules of information as it's rooms, using simple pictograms and household objects to visualise the data.
To ensure interest across social media platforms, the statistics were also made available as individual twitter and facebook image posts, rolled out over the publication launch week.
See the infographic in detail here.
By far the most bizarre brief of 2014 came from Comic Relief, working alongside the Queen's Young Leaders programme – a project searching for inspirational people who are making a difference in their communities.
Could I design a sofa – made out of the hashtag #thesearchison – for the launch of the project... to be held at the 1881 room at Buckingham Palace?
Unable to turn down such an interesting challenge, I presented several concepts before the clear favourite – an acid blue chaise longue – was picked for development. The design was produced in time for the launch event, where it rubbed shoulders with some very famous faces...
Find out more about the Queen's Young Leaders here.
The Big Ride for Africa is an annual challenge organised by Lessons for Life Foundation that asks intrepid riders to cycle to Amsterdam from all over Europe.
In June 2014, 270 riders took part raising an amazing €985,000 along the way! To celebrate and share the success, Lessons for Life commissioned me to design an infographic that would not only thank supporters but let them know the importance of what they'd achieved.
Destined for Africa, the money will be put to very good use in the projects Lesson for Life supports – bringing education to the poorest people in the continent.
Find out more about Lessons for Life and their work here.
Find out more about The Big Ride for Africa here.
Carer Positive is a Scottish Government funded initiative which has been developed with the support of a strong partnership of private, public and voluntary sector organisations in Scotland.
The development of a ‘caring for carers’ kitemark was listed as one of ten manifesto commitments for carers in 2011 to ‘recognise those employers who offer the best support to carers, allowing them the flexibility they often need to deliver care at home’.
Carers Scotland was funded to take this commitment forward and approached me with the remit of both naming and branding the kitemark, and designing the associated website and promotional print material ahead of the launch on 12th June 2014.
After a thorough naming strategy process and several discussions with the policy team, we arrived at Carer Positive and I created a logo mark that aimed to reflect the positive contribution of carers in the workplace throughout Scottish industry.
The final logo family comprised linear and stacked versions, along with 3 "levels" logos – awarded depending on the level of employer engagement with carers was.
The associated print material and website designs featured positive imagery and engaging infographics to introduce Carer Positive to the Scottish Government in parliament at the launch event.
Website developed and built by Joomkit.
Having previously worked alongside the team at web development agency Joomkit on the Carers Week Quest website, I was delighted when they asked me to come up with some layouts for the recent Carers UK website redesign that they were building.
Working within the guidelines set out by Uffindell – the creator of the new Carers UK identity – and closely with the Carers UK marketing team, we came up with some fresh and striking designs that aim to make this invaluable resource even more user-friendly and accessible.
As well as the design of several levels of the web hierarchy, I was also asked to create a series of home page infographics that paint an engaging picture of caring in the UK today.
The infographics feature some of the wider set of 'ribbon illustrations' that I was concurrently commissioned to create as part of a wider brand style for the charity.
Website development by www.joomkit.co.uk
To explain to supporters how their new campaign 'Careless' fit in with their other work, the National Autistic Society asked me to present a theory of change diagram in a simple to follow timeline.
The challenge was to reignite weary supporters who, having supported previous campaigns, may well think "well, what's the point – did the last one not work?".
The final infographic uses simple pictograms and a sequence of defined stages to show not only the importance of the new campaign, but also how it fits in with the bigger picture.
See my work for the Careless Campaign here.
Find out more about the campaigns of the National Autistic Society at: www.autism.org.uk/campaign
I was asked to create a series of illustrations for the Autism Partnership Board booklet produced by the National Autistic Society.
The brief was to create several scenarios that feature a range of people with autism in everyday situations that may be challenging to them in some way.
Using a combination of hand-drawn ink sketches and digital software the final illustrations used a selective colour palette to highlight the person with autism in an otherwise monchrome scene.
A further series of black and white drawings were also commissioned to illustrate a typical agenda at one of the Partnership Board meetings.
The Caring & Family Finances Inquiry was published in January 2014 to examine the impact of an unprecedented combination of rising living costs and far-reaching changes to social security.
The report provides a definitive study into the financial impact of caring – with carers' voices at its heart.
Carers UK contacted me to design an infographic highlighting the key facts of the reports findings. They wanted a strong graphic style that would hammer home the worrying statistics in a professional, authorative manner. They wanted the complete infographic to be broken down into individual modules which would be integrated throughout the written report and published through their social media channels. The colour palette was used to create distinct sections within the written report – which was designed in house.
The final report and the key facts can be found at:
To coincide with the 20th anniversary of Carers Week – an annual 7-day long initiative to highlight the work of UK Carers – the Carers Week Quest was launched. I was approached by the Carers Week marketing team and briefed with creating a stand-alone mark for the Quest and all of the associated branding that would be applied to web, social media and supporting print and promotional products.
Once the Quest brand had been created the vibrant colour palette, bold typography and images of carers soon got rolled out across multiple applications including launch banners, printed materials, pledge cards, a new website and various social media platforms.
The Carers Week Quest 2014 will run from Monday 9 – Sunday 16 June. Join in and help carers at www.carersweek.org
Website built by www.joomkit.com
Following the popularity of 2013's I Met a Wolf at my Door, David Langfield contacted me with a second short story he wanted me to illustrate and design the book for.
Said the Lion to the Tapir introduced 17 new characters in this enjoyable morality tale aimed at young children.
To celebrate the end of their successful year-long 'Push for Action' campaign, the National Autistic Society asked me to illustrate five 'wins' – the positive outcomes that have resulted from the actions supporters have taken over the year.
We decided to illustrate the wins through a series of storyboards, narrated by people with autism, each asking how the outcomes will directly improve their every day lives. The final graphics will be printed in the Society's magazine and rolled out across social media platforms.
Find out more at www.autism.org.uk
Cylinder Disposal Solutions is a business built upon a firm commitment to sustainability and minimising environmental impacts across its operations.
Their director contacted me to design for them a new logo and supporting branding that would be applied to their new website and business stationery.
They wanted a strong logo mark that would reflect their professionalism and reliability. The final solution utilises a graphic play on the letter 's' to mimic both the cylinder shape and the company's dedication to recycling materials for long term sustainability.
Having worked with Hand on Heart Jewellery in 2013 on their logo redesign and establishing new branding for their print material, I was delighted to be asked to help to create graphics for their new e-commerce website (built by www.creode.co.uk).
The client expressed their desire to elevate the perception of their brand and products online. After some discussion we agreed that high-quality product and lifestyle images combined with our existing brand style and colour palette was the way forward.
We employed the wonderful skills of photographer Tiree Dawson who delivered a fantastic portfolio of images for me to embellish with simple typography and graphic devices. The final designs are used throughout the website and also on weekly e-newsletter and social media campaigns, which I also provide copywriting for.
The response has been overwhelmingly postive as this bespoke jewellery business keeps going from strength to strength.
Live Below the Line is an annual international challenge that asks participants to try to survive for 5 days on a total of only £5 for all food and drink – thus temporarily meeting the defining criteria for poverty.
I was asked by The Global Poverty Project (the team behind LBL) to lay out the promotional materials (posters and postcards) for both the 2013 and 2014 UK campaign. Supplied with their existing branding and some stunning imagery it was easy to produce this eye catching set documents for a range of participating charities, including Oxfam, Unicef, Save the Children and Christian Aid.
What wasn't so easy was taking up the challenge myself! In 2013 I joined 5,500 others during the campaign week and lived for 5 days on less than a £1 per day – producing blog-style social media graphics as I went.
The campaign raised close to £1 million for anti-poverty projects across the world – and it was fantastic to be involved in some small way.
for anti-poverty projects right across the worldfor anti-poverty projects right across the world
Why not get involved and give the challenge a go this year?! Find out more about Live Below the Line at:
In 2014 Carers UK rebanded with a new logo and brand guidelines created by Uffindell.
In the lead up to the launch of the new band, Carers UK approached me with a request to create a library of bespoke illustrations to be used on their new website and across their range of print materials.
The illustrations were inspired by the 'ribbon' signifier in their new logo and proved to be an interesting challenge – drawing simple, recognisable icons with a single continuous line! I have to admit that I turned my own head into knots working out where to add the shadows to create the intersections... after the 39th separate drawing I'd just about got the hang of it!
I also designed the pages for the new website – read about that project here, or visit the Carers UK website and see it for yourself!
Merlin, the UK’s leading international health charity, who send medical experts to the frontline of global emergencies, approached me with an interesting brief.
They wanted to commission an infographic that would represent their responses across the world to chronic emergencies and natural disasters.
I worked with members of Merlin's communications team to conceive a world map highlighting 10 major responses in the past ten years.
The final infographic was used as part of a fundraising bid, but later rolled out onto their public-facing website and can currently be seen at:
Domemade is a company based in the Lake District specialising in creating geodesic domes for a variety of purposes.
They approached me to create an logo and branding style that would echo their creative approach to building these striking structures. They wanted their branding to be applied to a range of materials – including stationery, build instruction documents, vehicle decals and a website.
The final logo and brand employs colour and geometric shapes to reflect their bright and friendly approach to both their clients and their built projects. A series of illustrations were developed to add some extra personality to the website, which is fast becoming one of the most popular sites among geodesic dome enthusiasts.
Hand on Heart is a family run jewellery business, specialising in personal pieces using print technology to capture loved ones' prints, names and even noses!
I was intitally approached by the Hand on Heart manager to design some product brochures, but after an assessment of their existing identity and collateral we decided that a rebrand would help refresh the company image.
I designed the new logo, introduced a refined colour palette and brought in some graphic devices to create a new brand look which was applied across stationery, print instructions, brochures, gift vouchers and finally a new website.
The National Autistic Society provides information, support and services while campaigning for a better world for people with autism.
In 2013, four years after the Autism Act was passed in UK parliament, the National Autistic Society launched their Push for Action campaign – aiming to pressure local authorites to take action and implement the act, as too many people with autism were still waiting for the support that they need.
As part of the campaign the National Autistic Society initially commissioned me to create a timeline visual that would illustrate the story of the Autism Act and reveal the alarming statistics that indicate that while some local authorities have made improvements, as a country not enough is being done.
The timeline features a friendly sketch style design using sketches by myself and illustrator Nick Stewart. The final graphic was used both in print, web and social media and catalysed supporters old and new to "Push for Action" on the NAS website.
Following the success of this piece, I was tasked to create subsequent including a series of regional maps, showing the numbers of sign ups for each area of England, along with an overview of the whole country.
I have also worked with the NAS Campaigns team to design a series of "action" and "win" graphics – used primarily on social media websites – to keep the momentum of the campaign running and acknowledge each milestone victory the campaign achieves.
Find out more about the National Autistic Society at:
Family Formation is a law firm in the USA specialising in adoption and surrogacy.
Their marketing manager approached me in early 2013 after the firm had realised their existing logo, branding and website was outdated and in urgent need of a rebrand. I worked closely with the partners and marketing team to evaluate their audience and determine how they wanted to be perceived in a sensitive market place.
The final logo encompassed a modern twist on the traditional family tree which reflects the firm's work - bringing families together in a friendly but highly professional manner.
Along with the logo, I developed a brand style which utilises lots of white space, bright accent colours and treated images and that was applied to signage, stationery, press adverts and the new website.
Enough Food For Everyone IF was a collaborative campaign between hundreds of international charities that sought to highlight the global scandal of hunger in 2013, in the lead up to the G8 Summit.
I worked with members of Save the Children, Oxfam and Comic Relief on several print and digital projects, initially for the launch event and later during the build up to the Summit.
Press Adverts for Launch Event; Advertisment for G8 Summit Publication; Briefing Document and Hand-in Document for G8 Summit Leaders; Hyde Park Windmill Image and application to adverts, flyers and national newspaper web banners.
The campaign culminated in a mass rally against hunger in Hyde Park in July 2013, and tens of thousands of people across the UK came together to raise awareness of the causes of hunger.
Find out more about the legacy of the Enough Food IF campaign at:
Carers Week is an annual event organised by Carers UK that aims to raise awareness of the 6 million people classed as ‘carers’ in the UK.
The brief asked for a bright and engaging infographic that would appeal to supporters and highlight the findings of the report in a creative way.
Primarily used online, the final graphic was uploaded to and shared across various social media platforms to spread the word and underpin the campaign before, during and after the annual campaign week.
I am currently working with Carers UK to develop a new brand style for the 2014 campaign.
You out can find out more about Carers Week at:
Crane Creek Communications is a social media and marketing agency in the USA.
They initially approached me to design a logo for their new website, but this original remit eventually led to several new projects including stationery, infographics for their website, proposal templates and design work for several of their clients.
Signal is a charity that launched in October 2013 following a merger of two established deaf charities – The Woodford Foundation and Shropshire Deaf Association.
I was approached by the marketing manager with the original remit of designing a couple of information leaflets and donation forms for the launch event.
While they already had a new logo, a brand style had not been developed so after some discussion I was also briefed to create a new look for Signal – that would be used across all print materials, web and social media.
Together we defined a brand style that used bright colour, quirkily illustrated graphic icons and stunning imagery to engage with supporters old and new.
The list of design requirements grew to include donation forms and information leaflets, postcards and posters, invitations and slideshows, banners and exhibitions stands. A series of icons were also commisioned for integration on the new website.
A fun and engaging project to be involved in! Find out more about Signal's projects at:
MB2 Events is the events company ran by Michaela Blackburn, specialising in big outdoor events throughout the UK.
Their impressive portfolio includes their involvement in a huge variety of successful events including: The BIG IF London (Hyde Park) and Belfast (Botanic Gardens), the Olympic and Paralympic Torch Relays and Lakes Alive.
Michaela approached me to design a logo and brand style for MB2, which would be applied to stationery, presentations and their portfolio website.
It's great fun to be working with such a dynamic and creative company that really know how to bring events to life!
I Met A Wolf At My Door is a short story written by David Langfield – aimed at young children.
David approached me to create a series of characters that would illustrate his quirky tale in a fun and engaging way.
Lakeland House is a family run guest house in the heart of Coniston, the Lake District, providing luxury bed and breakfast accommodation in it's 11 boutique rooms.
The owners of Lakeland House had already designed a logo for Hollands Café their second business located next door, and wanted me to help finalise it – and also to develop a sister logo for the bed and breakfast business. The brief was to create a family of two strong logo marks that could be used on a wide range of materials in print, signage and online.
Once the logos were signed off I designed the front end of a new website for Lakeland House (incorporating Hollands Café) and then passed the designs over to the guys at www.outsrc.co.uk who built the site – fully content managed and complete with online booking system.
This infographic Christmas Card was a self-initiated project inspired by a conversation with a friend regarding the best Christmas song of all time.
The Pogue's 'Fairytale of New York' topped both of our charts – but we were surprised to learn that it never actually made it to number one (beaten in 1987 by the Pet Shop Boys' 'Always on My Mind').
This discovery set my mind to wonder how many other great songs and artists had missed out on the number one spot. Could I create a Christmassy visual to represent every number one – and indeed every number two – hit single of all time?
A limited run of A6 cards have been printed by the good people at moo.com. Printed on a 600gsm board comprising Mohawk Superfine Paper, each card has a striking thread of red running through it's middle. I'm likely to have some left over so if you're not already on my Christmas Card list but would like to get your hands on one – get in touch!
As Slade would say 'Merry X'mas Everybody'... I do hope you like!
Hout Design produce beautifully designed, bespoke wooden furniture, kitchens and wooden structures from their base in the English Lake District. Their founder, Sjouke Minkema is a passionate craftsman who wanted a website that would reflect his design style and showcase his stunning products.
I worked with Sjouke and his wife Tracy to develop a simple content managed website, that they would be able to update themselves.
Using lots of white space and images that showed off Hout Designs creations to their best, this was a lovely and inspiring design project to be involved with.
Sharon and Norman approached me shortly after their engagement wanting to create some memorable wedding invitations for their big day.
They wished to commission a 'wedding crest' based around the letter A – the first initial in Normans surname.
The final design was meticulously foil-blocked onto 8 individual B6 sheets of 300gsm board by the wonderful team at www.windmillprint.com. The separate sheets were bound together by green belly bands. The happy couple were so pleased with the results, the crest went on to make an appearence on the order of service, bone china mugs for the wedding favours and even made it onto some champagne flutes...
This infographic Christmas Card was a self-initiated project inspired by a conversation with a friend regarding the best Christmas song of all time.
The Pogue's 'Fairytale of New York' topped both of our personal charts – but we were surprised to learn that it never actually made it to number one (beaten in 1987 by the Pet Shop Boys' Always on My Mind').
This discovery set my mind to wonder how many other great songs and artists had missed out on the number one spot. Could I create a Christmassy visual to represent every number one – and indeed every number two – hit single of all time?
A limited run of A6 cards have been printed by the good people at moo.com. Printed on a 600gsm board comprising Mohawk Superfine Paper, each card has a striking thread of blue running through it's middle. I'm likely to have some left over so if you're not already on my Christmas Card list but would like to get your hands on one – get in touch!
In the words of Shakin' Stevens...have a Blue Christmas...
International Rubber & Tyre Recycling are a company in the north of England concerned with the removal and disposal of rubber and tyre products from industry.
They wanted a logo that represented their work and also their dedication to ongoing sustainability. Several designs were presented to the IRTR directors but the final solution emerged as a clear favourite and was applied to a range of business stationery.