Family Formation is a law firm in the USA specialising in adoption and surrogacy.
Their marketing manager approached me in early 2013 after the firm had realised their existing logo, branding and website was outdated and in urgent need of a rebrand. I worked closely with the partners and marketing team to evaluate their audience and determine how they wanted to be perceived in a sensitive market place.
The final logo encompassed a modern twist on the traditional family tree which reflects the firm's work - bringing families together in a friendly but highly professional manner.
Along with the logo, I developed a brand style which utilises lots of white space, bright accent colours and treated images and that was applied to signage, stationery, press adverts and the new website.