I'm One is the name of the National Autistic Society's campaign ahead of the General Election in 2015.
The purpose of the campaign is to make prospective parliamentary candidates aware of autism and the issues that affect people with the condition and their families. The campaign aims to prompt National Autistic Society supporters to meet in person with their local candidates and openly discuss their current concerns and hopes for a better future.
I was asked to design the I'm one motif and it's wider branding which was to be applied to a series of social media 'statements' which rang true for the charity's supporters. The statements were rolled out on facebook and twitter over the course of several weeks and supporters were asked to share their experiences and raise further awareness by sharing the graphcis.
I was also asked to create a series of printed toolkits for NAS branches, individual members and candidates that encouraged members to engage with their local policitians and provided guidance on getting the most out of their meeting.
Find out more about the campaign here.