In 2019 I was approached and commissioned to design a new logo and supporting branding for Carlisle Estates, the oldest estates agency in my home town, the Great Border City.
This was a fantastic start-from-scratch project working with company director Susan Bowers to create a brand identity that would perfectly represent this long-standing, trusted family business.
Established in 1899, Carlisle Estates had built a solid reputation in the city, but until now had little or no branding in place. Together with Susan, I undertook a thorough research and ideas generation process to identify several potential concepts that could help personalise their company to both existing and new audiences.
Though feedback was positive on all concepts, there was one standout favourite. A subtle play on the hidden “Est.” in the company name, housed in an ajar door, created a smile in the mind for the clients and after some back and forth on colour and typeface preferences, we were all delighted with the final result.