I was approached by regular client Relate in spring 2020 – in the midst of the Covid-19 lockdown – and commissioned to create a logo mark, campaign style and a series of infographics for their inaugural Relationships Week.
The campaign which ran from 20–26 July aimed to bring together voices from across the UK to highlight the importance of healthy relationships in our lives. The first stage of the design brief was to design a simple logo for the week that aligned to the Relate main brand but would also be ubiquitous enough to be used and promoted by other charities, organisations and individuals in the 2020 campaign – and in subsequent years.
Relate’s research into the effect of the Covid-19 pandemic unearthed that we as a nation were experiencing perhaps the biggest test of relationships in recent history. The research showed that while relationships were coming under pressure – they were also vital for getting us through this difficult time. Working closely with the Relate Media and Comms team, we identified the key stats to be illustrated and published via social media throughout Relationships Week, along with several image posts that celebrated many different types of relationship.
Find out more about Relationships Week on Relate’s website.